Week Task 1 – Promotional Strategies Harvey Norman- Laptops Harvey Norman is one of the large Australian Based, Multi-national retailers of furniture, computers, communications and consumer electrical products. It mainly operates as a franchise and deals with various product of different brands and owned by ASX-listed Harvey Norman Holding limited. This paper is mainly focused on Promotional strategies that Harvey Norman use to sell Laptops. In order to create an effective awareness about the products such as Laptops, it firstly uses Native advertising i.e., employing native advertising and increasing brand awareness and winning new customers. It also run Facebook and Instagram ads. It also partners with influencers on YouTube to review brands. Moreover, it also uses content creators. Another way of Promoting is asking the customers to try its product which can be achieved by offering a loyal customer an exclusive product, use a special introductory offer, spread the...